The Journal Of Indian
Management And Strategy


JIMS 8M is an International Quarterly Management journal, contributions to which are made by academicians, consultants and management practitioners covering various areas of management.

A fully refereed journal, 8M explores the contemporary research ideas and innovative thinking in management. The journal offers extensive coverage of some of the key aspects of management in the world of data analytics, artificial intelligence, robotics, virtual & viral marketing, cloud computing, data mining, crypto currency, e-banking, entrepreneurship and economic developments. The journal has an international focus and offers variety of perspectives from around the world to have a deeper insight into the current management theory and practice. To provide a practical orientation and encourage innovative thinking, the journal includes research papers, case studies, Interviews, opinions and perspectives of industry experts on contemporary issues in Indian and International business scenario.

JIMS 8M is in its 23rd year of publication and is circulated among premier management Institutes and corporate organizations. The subscribers include corporate houses, management Institutes, colleges and universities, academicians, professional Institutes and libraries, business strategists, management practitioners/consultants and management students.

Indexed/Abstracted: Web of Science (Emerging Sources Citation Index), J-Gate, EBSCO Discovery, Summon (Proquest), Google Scholar, Indian Science Abstracts, Scientific Journal Impact Factor (SJIF – 6.949), Indian Citation Index, InfoBase Index (IB Factor 2016-2.6) and Cosmos Impact Factor (5.939).

For Queries and Paper Submission mail at:

Aims and Scope

JIMS 8M: The Journal of Indian Management and Strategy is committed to publishing scholarly, empirical and theoretical research articles that have a high impact in the field of Management. The Journal is peer-reviewed and is published quarterly.

It covers domains such as business strategy and policy, human resource management, organisational behavior, operations, finance, entrepreneurship, organisational theory and research methodology.

The journal provides an intellectual platform for advancement and dissemination of management knowledge and also fosters collaborative research. It has an inclusive ethos and is open to a wide range of methodological approaches and philosophical underpinnings.

Editorial Board


  • Dr. Amit Gupta, Chairman JIMS, Vasant Kunj New Delhi, India


  • Shri Manish Gupta, Chairman JIMS, Rohini, New Delhi, India


  • Dr. Ashok Sharma, Director, JIMS Kalkaji, New Delhi, India

Managing Editor

  • Dr. Preeti Singh, Prof. of Finance, JIMS Kalkaji, New Delhi, India

Associate Editors

  • Dr. Sanjeela Mathur, Prof, Assoc. Prof,, JIMS Kalkaji, New Delhi, India
  • Dr. Neelam Tandon, Assoc. Prof, JIMS Kalkaji, New Delhi, India

Editorial Advisory Board

  • Dr. D. K. Banwet, Ex. VC, Univ. of Eng. & Mgt., Kolkata, India
  • Dr. Vishnu Kirpalani, Prof. Emeritus, John Molson Sch. of Business, Concordia Univ., Canada
  • Dr. Hidekazu Sone, Prof., Shizuoka University of Art & Culture Hamamatsu, Japan
  • Dr. Fady Fadel, Dean & CAO., The American Bus. Scl., France
  • Dr. Claudiu Cicea, Prof., Univ. of Eco. Stud., Romania, Bucharest
  • Dr. Arvind Shukla, Prof., BIMTECH, Greater Noida
  • Dr. Prashant Gupta,Assoc. Prof., IIM Trichy

General Manager (Administration)

  • Dr. Satish Kumar Dogra, Prof. of Mgmt.

Production Assistants

  • Shivakar Kumar and N. K. Joshi
Editorial Office Address :

Strategic Consulting Group
Jagannath International Management School
MOR Pocket 105, Kalkaji, New Delhi-110019
Ph: +91-11-40619200
Website: ,

Editorial Board Policy

Our Editorial board consists of eminent scholars from around the world. It advises and supports the editors for sourcing research papers and providing help in finding out the latest research carried in different parts of the world. The Editorial Board members:

  • Contribute to the management and development of 8M Journal.
  • Update reviewers and authors with new policies and guidelines.
  • Ensure the protection of individual data and maintain confidentiality.
  • Elevate Journal's reputation among the affiliated academic community.

Roles and Responsibilities

  • Consulting Editor, Managing Editor and Associate editors are responsible for the Journal.
  • They develop the Journal and suggest/modify according to the latest developments.
  • They encourage submission of quality manuscripts.
  • They annually review the peer review process and the timely publication.
  • The editors promptly write to the authors regarding acceptance or rejection of the manuscript and re-submission requests required for ensuring quality of the manuscripts.
  • The Managing Editor provides the final approval after checking the content quality, writing style and construction, grammar, spellings, data presentation and organization prior to publication.
  • The managing editor ensures that the manuscripts are not plagiarized.
Peer Review Policy

Peer Review is a collaborative process that allows manuscripts submitted to a journal to be evaluated and commented upon by independent experts within the same field of research. The evaluation and critique generated from peer review process provide authors with feedback to improve their work and critically allows the editors to assess the manuscript's suitability for publication in the journal. Peer review helps to ensure that the published research is accurate, trustworthy and meets the highest standards of research within a given field. The practice of peer review is to ensure that good research articles are published. It is an objective process for good scholarly publishing and is carried out for Mass Communicator also. Our reviewers play a vital role in maintaining the highest standards of quality control and all manuscripts are peer reviewed following the procedure below:

Initial manuscript evaluation

The Executive and Managing Editors first evaluate all manuscripts. The exceptional manuscripts are accepted at this stage itself. Those rejected at this stage have either serious flaws or are outside the aims and scope of the journal. Those meeting the minimum criteria are passed on to an expert for review.

Authors of manuscripts rejected at this stage are normally informed within 2 weeks of receipt.

Type of Peer Review

8M journal employs blind reviewing where both the reviewer and author remain anonymous throughout the process.

Selection of Reviewers

Reviewers are selected for a manuscript according to their expertise. The Journal has a policy of using blind peer review.

Reviewer reports
Reviewers evaluate whether the manuscript:

  • Is original
  • Is methodologically sound
  • Follows appropriate ethical guidelines
  • Has results which are clearly presented and support the conclusions
  • Provides references correctly to previous relevant work

Reviewers are not expected to correct or copyedit the manuscripts. Language correction is not a part of the peer review process.

How long does the review process take?

The manuscript is to be reviewed within 30 days. All our reviewers also sign a conflict of interest statement. Revised manuscripts received from the authors are usually returned to the initial reviewers. Reviewers, if required, may ask for more than one revision of a manuscript.

Executive Editor's Decision is final

The Executive Editor is responsible for the final decision to accept or reject the article.

Every article submitted to the journal is subjected to strict plagiarism check through a Software.

Subscription and Ordering

Subscription Rates for both Print and Online

Subscription Rates (4 Issues – in INR)

Subscription Rates (4 Issues – in INR)
Institutions/Individuals 1Year 1,500.00 863.00
2 year 2,800.00 ---
3 year 4,200.00 ---
Students** 1Year 750.00 500.00
Foreign (USD)
Institutions/Individuals 1 Year 125.00 118.00
Students** 1 Year 100.00 80.00
Terms & Conditions :

Print* Subscription includes online access.
Students** should send a photocopy of their identity cards.
Print Subscription is Volume Based, whereas Online Subscription is Calendar Year Based and is subject to renewal.
Online Subscription includes current subscriptions + back files from 2005, if available.

Ordering Information

Subscriptions :Payment has to be made in favor of '''' payable at New Delhi, India.

Kindly DOWNLOAD the form for ordering the journal and sent it to:
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