JIMS Activities

Britannia Industrial Visit

The Department of Management, JIMS, Vasant Kunj, organized an Industrial Visit to Britannia Industries Ltd (Bread Division) for the students of BBA 5th Semester students. Britannia is a brand which many generations of Indians have grown up with and is cherished and loved in India and the world over. Keeping that in mind and to provide practical learning exposure to students of BBA program (Vth semester), industrial visit was organized. For management students it is of utmost importance to learn how the industries functions and to get a feel of the working environment of manufacturing units. With a warm welcome from the management, students were briefed about productions and operation automation, from dough making mixing to slicing of the bread loaf, to quality checks and sanitization all operations were explained holistically.’ Britannia, one of the biggest brands of the country has a market share of 33%. A more than a century old Britannia has launched big brands in FMCG segment. The company is expanding its customer base by launching new products and renovating exsiting ones. Britannia’s brand has its presence even in the rural market and pervades pan India. Britannia strode into the 21st century as one of India’s biggest brands and the pre- eminent food brand of the country. It is highly recognized for its innovative approach to products and marketing. Today Britannia’s fairy tale is not only going strong but blazing new standards, and that miniscule initial investment has grown by leaps and bounds to crores of rupees in wealth for Britannia’s shareholders. The company’s offering are spread across the spectrum with products ranging from the healthy and economical tiger biscuits to more lifestyle oriented Milkman Cheese.