The Department of Management, JIMS, Vasant Kuunj, organized a guest lecture on “Campus to Corporate” for the students of BBA, 5th Semester, offline mode. Ms.Akriti Bansal, International Marketing Coordinator was the guest speaker for the session. The session commenced welcome note by Dr. Shruti Bhutani. Ms.Akriti Bansal started the session by introducing herself and sharing her corporate journey. She talked about her industry experience and informed about the importance of her current profile for business development. She then discussed about the importance of social media marketing for new and existing businesses. She discussed different models of marking and also focused on omni-channel marketing. She informed the students about the power of digital marketing and content writing. Various quirks and techniques were discusses in relation to developing a successful marketing campaign for different products and companies.